SEO and Social Media Play Nice Together

Tue, Oct 19, 2010

Fresh Content

I was reading an article from Mashable this afternoon entitled How Social Search will transform the SEO world. and thought from the headline it was going to be another hyped up read a la the latest Social Media Guru.

Thankfully the author provided a perspective that I think all online marketers should embrace, regardless of their discipline.

He shared the mantra that marketing firms who innovate for their clients with a focused mixture of both SEO and Social Media will bring the most value to the table at the end of the day.

As online marketers who help businesses become more visible on the internet; we want our clients to get more customers, have their phones ringing off the hook, and revenues to exceed their wildest imagination from what we do for them.

If it comes from optimization that takes more research and a steadier process, the client is happy being able to track the tangible results.

If it comes from a creative campaign on Groupon that suddenly goes viral its just as big a win.

One is a lot more technical and methodical while the other is as sexy as it gets. Both produce progress and great ROI while playing really nice together!

As local business owners turn for help on their efforts to market online they have never been more overwhelmed with what to do. Can you blame them?

They once had the yellow pages, tv/radio and newspaper ads as the only ways to market their business.

Now they have Google Places, Google Search Results, Google Ads, Facebook Ads, Facebook Places, Fan pages, Twitter feeds, Youtube, Yelp and so many other platforms being touted as the “end all be all” to their success. This usually leads to doing nothing while their competition passes them by.

Business owners and marketers must continue testing, evolving and stepping out of their comfort zone as we adapt to constant changes in the world of search and social media.

I must say the article has been true for me. I have recently found the more I can lend creative ideas in the social media world to complement my client’s search engine efforts the more they win every time.

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7 Responses to “SEO and Social Media Play Nice Together”

  1. Mary Reints Says:

    I am sorry for the possible off-topic, just i was wondering if anyone knew of a good net hosting company? My current host is IXWebHosting which seems very slow. I am looking for a new host that is able to handle about 500 visitors a day, Any help is much appreciated.


  2. Lisa Muffler Says:

    Hmmm this post is nice and interesting. I’ll use it for my essay :) . Can you tell me some related articles that I can read too?


  3. Wolfgang Says:

    Great post! It does get a bit overwhelming at times to focus on all the spokes of the biz wheel, that’s why I just focus mostly on Facebook and trying to get online alliances with websites with established traffic. hope all is well John! Come back to CA!


  4. Steff Tilburg Says:

    Hey this post is nice and interesting. I’ll use it for my blog :) . Can you reply me some related articles that I can read too?


  5. badmash Says:

    I just signed up to your blogs rss feed. Will you post more on this subject?


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